PINKY TOE CHAI

Logo & packaging design for Pinky Toe Chai in Vermont

Compassion is the basis of Pinky Toe Chai. Its logo speaks the philosophy that the pinky toe represents the smallest, most vulnerable part, the part that stirs in us compassion for ourselves & others. This was the brief, creating a logo that communicates human interdependency & hope through connection.

LOGO

Wild.png
Awaken.png
Dream.png
Golden.png
Center.png

PACKAGING

I created 6 illustrated package designs for each Chai flavour that capture the warm, celebratory tone of the brand. 

LOGO MARK EXPLORATION

Early graphic mark explorations represent the pinky toe as compassion include gentle butterfly landings, energy bursts & an all-seeing foot

PTC_Sunburst_2.png
PTC_Butterfly_1.png
PTC_toe_Mountain_1.png
PTC_Colours.png
PTC_Sunburst.png
PTC_Seal.png
PTC_Butterfly_2.png

Photos & Videos kindly provided by Pinky Toe Chai

Previous

Mama Bread
Next

Psychic Pie