PINKY TOE CHAI

Logo & packaging design for Pinky Toe Chai in Vermont

Compassion is the basis of Pinky Toe Chai. Its logo speaks the philosophy that the pinky toe represents the smallest, most vulnerable part us, the part that stirs compassion for ourselves & others. This was the brief, creating a logo that communicates human interdependency & hope.

LOGO

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Awaken.png
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PACKAGING

I created illustrated package designs for six Chai flavours that capture the warm, celebratory tone of the brand. 

LOGO MARK EXPLORATION

Early graphic mark explorations include gentle butterfly landings, energy bursts & an all-seeing foot

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PTC_Butterfly_1.png
PTC_toe_Mountain_1.png
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PTC_Seal.png
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Photos & Videos kindly provided by Pinky Toe Chai

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